HolsterGreen är en Malmöbaserad koncept- och designstudio som arbetar tvärdisciplinärt med att curera varumärken – tillgängliggöra uppdragsgivares idéer och önskemål, skapa strategier, belysa innehåll och visuellt befästa dem genom ägbara identiteter. Att curera varumärken handlar sällan om att uppfinna något nytt, utan om att sätta kundens idéer och strategier i rätt sammanhang och använda design som verktyg för dess utveckling.

 

HolsterGreen rör sig obekymrat mellan kommersiella och kulturella världar och uppdrag – en av deras styrkorna och en del av dess affärsidén. Med en systematisk och problemlösande arbetsmodell korsas beröringspunkter inom både näringsliv och kultur i processen att sammanföra innehåll och värden för att curera hållbara varumärken – detta differentierar HolsterGreen från andra designstudios.

 

HolsterGreen is a Malmö-based concept and design studio that works interdisciplinary with curating brands. Curing brands is seldom about inventing something new, but rather putting the client´s ideas and strategies in the right context and using design as a tool for its development. HolsterGreen create strategies, highlight content and visually consolidating them through unique identities.

 

HolsterGreen moves inbetween commercial and cultural worlds and missions. This is one of their strengths and a part of their business idea. With a systematic and problem-solving work model, touch points in both business worlds and cultural fields are combined in the process of bringing together content and values to curate sustainable brands – this differentiates HolsterGreen from other design studios.

 


Holster Green Studio
Föreningsgatan 43
211 52 Malmö, Sweden
@holstergreen


Linda Holster – Curator & Content
linda@holstergreen.se
+46 733 60 16 56


Michaela Green – Creative Director
michaela@holstergreen.se
+46 730 22 79 63

 

 

 

March 4, 2021 — Reflection #3

Charlotte Gateau – Kommunikationschef Moderna Museet

 

“Charlotte är en av de kunder vi samarbetat med längst, hon är en mycket professionell beställare och ett fantastiskt bollplank rakt igenom alla faser i utställningsprojekten”/L&M 

H•G: Hur har din omvärld ändrats under 2020, hur ser du utvecklingen 2021? 

C.G: På Moderna Museet och konstmuseer runt omkring i världen som varit stängda under 2020 har uppdraget att ge publiken konstupplevelser fortsatt om än i nya former. Digitala upplevelser och live-sända evenemang har fått en boom och eskalerat. Även om vi alla jobbade med det redan innan pandemin bröt ut så har vi under museernas stängda perioder under 2020 kunnat utveckla våra digitala koncept ytterligare och vi har fått mycket positiv feedback från både en ny publik och den redan existerande publiken. Jag tror att när vi öppnar museerna igen kommer vi att fortsätta att visa och prata om konst i andra kanaler mer än tidigare –  det digitala formatet är här för att stanna.

Mycket som har hänt under året har lett till positiva saker. Att jobba hemifrån har till vissa delar minskat stressen med resor och skapat utrymme för att jobba mer koncentrerat. Förhoppningsvis kan vi dra lärdomar av det och skapa ett arbetsliv som bidrar till ökat välmående och ett hållbart samhälle. Vi behöver helt klar se på våra arbetsplatser med nya ögon.

 

H•G: Tendenser inom din yrkeskategori?

C.G: Jag jobbar inom kommunikationsfältet och vi har haft ett år som har varit extremt arbetsintensivt. Mitt team på museet har varit fantastiska på alla sätt, flexibla, lösningsorienterade, positiva och haft högt i tak. Vi har lyft våra kompetenser på många olika plan inom krishantering, digital utveckling och teamwork. På det viset har 2020 varit oerhört lärorikt och utvecklande!



March 2, 2021 — Reflection #2

Anna-Karin Elde – Creative Director Shomei



November 27, 2019 — Studio portrait Nr 2

Peter Westrup, Photographer, Malmö, Sweden

 

Westrup (1974) is a Malmö based photographer who has documented the city’s change and modernization with his camera since the late 1990s. He has a broad spectrum of assignments, both commercial and self-initiated projects.

 

A hard working photographer when it comes to capturing human presence and personality in portraits. His field of work is both local and international, where both natural images and people’s everyday lives are documented. It turns out he also do assignments for advertising, editorial, products and some food as well.

 

He is now a part of our studio at Davidshall and we do look forward to exiting project together upcoming spring. We do love that Peter has one foot int the modern digital world of photography and the other in the more traditional part of the craft. Along with him came also his photo lab and we do love the smell of liquids from the darkroom and the Ilford photopaper boxes that lays around the office.

 

He currently has a small exhibition showing the eastern port of Malmö, documented through his lens. Can be seen in the windows at Davidshall until February 2020. Find his work on www.peterwestrup.se and his world on Instagram/peterwestrup



April 12, 2018 — Interview Nr 1

Jes Fernie, Independent curator, UK

 

H•G: How do you summarize your curatorial work, overall and for Råängen?

J.F: I work with artists, architects, thinkers, developers, priests, taxi drivers, choirs, farmers, developers and writers to make interesting things happen in public space. I’m interested in an expansive approach to contemporary art and culture that creates opportunities for a broad range of people to think about, get involved in, or just see art in their public realm.

 

Photo: © Peter Westrup

 

For Råängen this involves working with Lund Cathedral and White Arkitekter on a long term commissioning programme that will establish a foundation for their development in Lund. I’m really excited about the potential for this programme to create a unique blueprint for thinking about urban expansion and the role the art and culture can play in this. Also, I LOVE working in Sweden!

 

H•G: Some words about amazing upcoming “And We Are Everywhere” from your heart?

J.F: When Nathan Coley and I first discussed the idea of presenting the concept for And We Are Everywhere to the representatives from Lund Cathedral, we genuinely had no idea whether they would go for it. It is a bold and potentially contentious work that raises all sorts of interesting, current issues about faith, the Church’s role in society, homelands. It is wonderful to be working with clients who are so committed to ideas and conversation.

 

H•G: What project are you most proud of, and why?

J.F: Recently, I’ve been enjoying working with fiction writers who have written short stories related to commissions or projects I’m curating. For example, Joanna Quinn wrote an incredible story about a scientist living on a boat in a flooded landscape with her daughter, in an apocalyptic near future, for a project called ‘Flood House’ that I worked on last year. It added an incredible dimension to the project – a magical, fictional space opened up, which made me realise the power of narrative in the projects I work on. I’m now working with Holly Corfield Carr on a story about enclosure, family and bad decisions. Loving it!

 

H•G: Future dream project?

J.F: Spending so much time in Sweden over the last year and half has led me to dream about working more there. In a parallel universe, I live in one of those gorgeous, smooth pull-out draws at the Skissernas Museum in Lund. I get to sneak around at night with a flash torch, whispering to the ghosts of artists long dead and creating scurrilous connections between the work of those still living.

 

H•G: Best exhibition/most interesting artist right now?

J.F: I’ve just discovered Lisa Brice’s work in the Art Now room at Tate Britain. She messes with Degas, Picasso, Manet, and directly responds to two paintings in the Tate collection by William Rothenstein and John Everett Millais. Limp, passive, lugubrious women become active, weird sexy and BLUE (a reference to the Blue Devil in Trinidadian carnival). I reckon Angela Carter would have LOVED this show.